Brand assets
The kit.
Nine files, three colours, three typefaces. Use the light lockup on pale backgrounds and the dark one on ink or photography. Keep clear space around the mark equal to the height of the P.
Lockups
lockup-palomino-agency-light.svg
Primary. For white and pale backgrounds.
lockup-palomino-agency-dark.svg
For ink backgrounds and dark photography.
Wordmarks
wordmark-palomino-light.svg
Where the word "agency" is already in context.
wordmark-palomino-dark.svg
Dark backgrounds.
wordmark-palomino-blue.svg
Single-colour use only. Never on blue.
Monogram and app icons
monogram-p-blue.svg
Small sizes, avatars, favicons.
monogram-p-dark.svg
Reversed monogram.
favicon-blue.svg
Default icon. In use on this site.
favicon-dark.svg
For light home screens and pale UI.
Colour
Three values do the work.
Blue is for one thing per screen: the action you want taken. Everything else is ink, mist or white.
Type
Sora, Inter, Plex Mono.
Sora at 800 with -2.5% tracking matches the geometry and weight of the wordmark, so headlines read as though they came from the same hand as the logo. Inter keeps body copy quiet and legible on a phone in a truck. Plex Mono labels anything that is data.
Display · Sora 800
More of the jobs you want
Subhead · Sora 800
Real numbers, on the page
Body · Inter 400
A page for every service you sell, in every suburb you serve — written the way people actually search, not the way brochures are written.
Utility · Plex Mono 400
$375 / MO · WEEK 1 · 12 SERVICE PAGES · 90 DAYS