Paid search
Google and Microsoft Ads built around margin, not clicks. Tight match types, honest negatives, no autopilot.
Performance marketing, in the open
Growth you can trace to a decision.
We run paid search, paid social, lifecycle and content as one system — then show you exactly which change moved the number.
Placeholder — drop client logos here
Northbend
Cedar & Co.
Halyard
Bright Fleet
Marrow Labs
What we run
Four channels, one plan, one number to watch.
Most agencies sell you a channel. We take the whole funnel, because the fix for a bad cost-per-lead is usually not in the ad account.
Paid social
Creative-led testing on Meta, TikTok and LinkedIn. We ship new angles weekly and retire the ones that stall.
Lifecycle & email
Flows that fire on behaviour instead of the calendar, so the list keeps earning long after the ad spend stops.
Content & SEO
Technical cleanup first, then pages written for people who are ready to buy. Slower than ads, cheaper by year two.
Measurement holds it together
Every engagement starts with tracking we can defend: server-side events, clean GA4, and a single dashboard that agrees with your accounting. If we can't measure it, we don't claim it.
How we work
The first month, in order.
Nothing gets launched before we understand what is already working. Here is exactly what happens after you sign.
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01 — Week 1
Audit
Read-only access to your ad accounts, analytics and CRM. We look at twelve months of data before we form an opinion.
You get: a written audit, including the parts that are working fine.
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02 — Weeks 2–3
Plan
Channel mix, budget, creative direction and the one metric we're accountable for. You approve it before anything is built.
You get: a 90-day plan with named owners and dates.
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03 — Week 4
Build and launch
Tracking first, then landing pages, then campaigns. We launch small, confirm the data is clean, and scale from there.
You get: live campaigns and a dashboard you can read.
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04 — Ongoing
Report and adjust
A short written note every Friday on what changed and why. A longer review once a month, with you in the room.
You get: weekly notes, monthly review, no surprise invoices.
Selected results
The change, not just the chart.
Every number below is attached to a specific decision. Placeholder case studies — swap in your own.
Ecommerce · home goods
3.8×
Blended ROAS, up from 2.1× in six months
Spend stayed within 4% of the original budget the whole time.
What changed
We stopped advertising 82% of the catalogue and put the budget behind the SKUs that actually cleared margin after shipping.
B2B SaaS · 40 seats avg
−44%
Cost per booked demo, over two quarters
Demo volume grew 28% in the same period.
What changed
We cut competitor-brand bidding, rewrote the demo form to four fields, and routed leads to a calendar instead of a queue.
Home services · 9 locations
+61%
Booked jobs, year over year
Same crew size, fewer wasted drive hours.
What changed
One landing page per location tied to real technician availability, so ads paused automatically when a market was full.
Why teams move to us
Small team. Senior hands. No account-manager telephone game.
The person who audits your account is the person who builds it and the person who sits in your monthly review. That is the whole pitch, and it is the reason we stay small on purpose.
14
Active clients, cappedWe take on a new account only when one finishes. Nobody gets the leftovers.
30
Day rolling agreementNo twelve-month lock-in. Stay because the reporting makes sense, not because of a contract.
100%
Yours from day oneAd accounts, pixels, domains and data stay in your name. If we part ways, nothing goes with us.
Fri
Written update, every weekThree paragraphs: what we changed, what it did, what's next. Readable in two minutes.
Before you ask
Straight answers.
What size company do you work with?
Most of our clients spend between $15k and $150k a month on media and have someone internally who owns marketing. Below that range, a good freelancer usually serves you better and we'll say so on the call.
Do you require a long contract?
No. After a 90-day initial term the agreement rolls month to month with 30 days' notice. The first 90 days exist because that's how long it takes for the work to show up in the data, not to trap anyone.
Who owns the ad accounts and data?
You do, always. We work inside your accounts under our own logins. When an engagement ends we hand over documentation and remove our access — there is no migration project and no ransom.
Do you take one-off projects?
Occasionally. Tracking rebuilds, account audits and landing page builds work well as fixed-scope projects. Ongoing media management doesn't, so we don't sell it that way.
What does it cost?
A flat monthly fee based on scope, not a percentage of your ad spend — we'd rather not be paid more for spending more of your money. Fees start at $6,500 a month. You'll have a number in writing before the second call.
Start here
Book a strategy call.
Thirty minutes, no deck. We'll ask what you're spending, what you're tracking, and what you've already tried — then tell you plainly whether we're the right fit.
- You keep the audit either way
- You'll talk to the person who'd run the account
- We reply within one business day
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